faq – Traffic Tons

Push-Notifications are small message windows that appear on a user’s screen (PC, mobile, tablet etc.), even when they are not browsing the web. Push services are based on information-preferences expressed by the user in advanced (opt-in), which makes this format more trusted by the users. Inevitably, this is a format with much higher CTR rates and site interactions.

Advantages:

High CTR
Highly effective non-browsing monetization
Available for mobile and desktop devices
Permission-based (Google-friendly) advertising format

Top Verticals:

Dating
Crypto
Lead Gen
Finance
Casino
Survey
Games
VAS

Model: CPC

When should you use push notifications?

Push notifications are highly effective, so it is a format that is recommended for all kind of advertisers. Any of the verticals listed above have a great performance in this format. Push notifications are a great format to reach users that are not browsing, so it’s the perfect complement to your display campaigns.

IN-PAGE PUSH:

In-page push ads are a new ad format that emerged at the end of 2019. In-page push ads are very similar to traditional push notifications, but instead of being an actual alert notification, they are a part of our publisher’s website. This allows them to work on all browsers and platforms including iOS, but it limits them to only be shown while a user is visiting a webpage. In-page push ads have a higher CTR then traditional push since the users are on that page at that moment so the probability that they will see the ad is 100%. Since it’s a relatively new ad format, now is the best time to test your top campaigns and make the most profits.

Advantages:

High CTR
All devices (iOS available)
Immediate
Appears on a website
Broader audience
User friendly
Don't require opt in
User freshness not relevant

Top Verticals:

Ecommerce
Crypto
Casino
Finance
Survey
Dating
Games
VAS
Utilities

Model: CPC

When should you use in-page push notifications?

In-page push notifications are perfect to increase your audience since you can now reach iOS users using a push ad. You should also use in-page push ads as a complement to your push notification campaigns so you can reach the users, regardless if they are or not browsing. In content related websites the CTRs are much higher than in other formats.

POPS

Pops are new browser windows or tabs that appear over the main or active window when the user is browsing. The ads appear automatically during the browsing session and display the landing page you are advertising.

Advantages:

Cheap ad formats
Great for testing
Easy to start no concerns about the ads, just the landing pages
Easy optimization
Huge volumes
2.5% Avg CRs

Top Verticals:

Apps and Utilities
Lead Gen
Dating
VAS (Pin Submits)
Sweepstakes
Crypto
Casino
Adult

Model: CPC & CPM

When should you use pops?

Because Pops are so cheap, they are one of the most common formats to test new landing pages and to run AB tests. Pops are perfect for certain verticals such as apps and utilities, lead generation, casino and adult. Pops are also a must-try format if you’re not getting the results you’re looking for with other formats, like display. Pops overcome “banner blindness” issues since the users have to interact with pop ads more consciously.

CALENDAR

Calendar is a new ad format, where the ads are scheduled directly on the device's calendar of the user. Just like push notifications, the user needs to agree previously, to receive the ads. The possibility of personalized communication and the limited volumes are two of the reasons why this ad format has such high performance in digital campaigns.

Advantages:

Personalized communication
No visual competition from other ads or other content
The user has agreed to receive ads

Model: CPC

When should you use calendars?

Because it is not a low-cost ad format and there aren't a lot of volumes available, Calendar ads should essentially be used in campaigns there were already tested and where your goal is to get top quality traffic rather than huge volumes (to scale).

BANNER

Display ads are the most common ad format in digital advertising. It is a spot within a website that is filled with an advertiser's banner. It is available for all devices and all operating systems in the dimensions of 300x250 and 300x100.

Advantages:

Huge Volumes
Ease of scalability and optimization
Common and familiar format to the user

Model: CPC

When should you use banners?

It is an ideal ad format for both testing and scaling, with lots of volumes available. It is a common format and therefore the advertiser must always be where all the competition is, to avoid losing opportunities.

NATIVE

Native ads are display ads that are integrated in a very natural way within the content of the site. They match the look, feel and function of the media format in which they appear. Users tend to engage up to 25% more with native ads than regular banner ads.

Advantages:

Perfectly fits the publisher's content
It's not perceived as advertising by the user
Present on popular websites

Model: CPC

When should you use natives?

Due to the nature of the ad format and the excellent results it delivers, it's very popular in some specific verticals such as casino, betting, nutra or crypto. To achieve the best results, we recommend to optimize the flow so that it makes sense to the user, from the site to the offer.

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- Do you have exclusive traffic? How can I target that traffic?

Yes, we have millions of unique push notifications users and a huge volume of in-page push ads from our own websites. You can get this traffic by choosing “Premium” in traffic type and the CTRs are usually much higher since we control the base to ensure it’s not saturated. If you want to target these users you can do that in our platform by selecting the format you’re looking for and choosing “Premium” in traffic type.

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- What bidding methods are available?

Bidding methods depend on the selected type of traffic:

Push traffic: CPC bidding
In-page traffic: CPC bidding
Pops traffic: CPM or CPC bidding
Calendar: CPC bidding
Banner: CPC bidding
Native: CPC bidding

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- What campaign verticals are accepted?

Traffic Tons accepts advertisers from all kinds of verticals, and, unless your landing page and/or ad goes against our regulation, you are free to promote it.

Influenced by the format selected, the most frequent verticals are:

Finance
Nutra
E-Commerce
Apps & Utilities
Lead Generation
Apps & Utilities

Adult campaigns are NOT accepted

If you want to promote a different vertical, contact your account manager for media buying tips.

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- What useful features and instruments can I find on the platform?

Inside the Traffic Tons platform you will find a lot of tools that will help you manage your account smoothly and create the most awesome campaigns without a lot of effort.

Campaign Stats & Optimization

A comprehensive table with all the most important KPIs to manage all your campaigns in one single place. Compare results, edit, stop and restart campaigns, adjust bids per campaign or zone, and much more.

Rates

A toll you can visit to check available volumes, average bids and CTRs. Select the filters you want to get the most accurate results and easily adjust your campaign.

Reports

In reports you can get all the additional data about the results of your campaigns or visualize your results by a different KPI like date, country, format, device and much more.

Finance

Update your billing details, visualize your payments history and get the invoices for your accounting team.

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2. CAMPAIGN INFO:

- What targeting options are available?

When creating a campaign, you may choose the following targeting options:

Country
Connection type: wifi, carrier traffic
Carrier(s)
Traffic type: premium, standard and remnant
OS: Android, iOS, Windows
Device: mobile, desktop, tablet
User activity level: low, medium, high (for push notifications)
Schedule
IP ranges
Publishers: whitelist, blacklist

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- Can I track conversions and work on CPA/CPL?

You can track conversions and manage your CPA and CPL campaigns by implementing an S2S postback. However, at the moment, you can buy traffic only on CPC or CPM models.

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- How long does it take for a campaign to be approved?

Campaign approval usually takes less than 30 minutes and campaigns start receiving traffic shortly thereafter.

The review process is not suspended during the weekend.

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- What are the creative restrictions & requirements for push and in-page traffic?

For push and in-page notifications traffic, please make sure that your campaign creatives respect the following requirements:

Main image: 760x360px (200kb max, .jpg or .png)
Icon image: 192x192(200kb max, .jpg or .png)
Title character limit: 40
Description character limit: 60
Assign a badge
No nudity in the banner images and the following page

We do not allow the following types of products or services:

Pornography
Offensive content
Hateful content
Illegal products and services
Malware, phishing, malicious software
Use of registered trademarks without their consent
Use of celebrity image without their consent

Contact your account manager, in case of further doubts regarding creative restrictions.

- What are the restrictions for pops?

We do not allow the following products and services:

Offensive content
Hateful content
Illegal products and services
Malware, phishing, malicious software
Use of registered trademarks without their consent
Use of a celebrity image without their consent

- What are the restrictions and requirements for banner / display ad format?

For display / banner traffic, please make sure your campaign creatives follow these requirements:

300x250 or 300x100
Max 720kb

We do not allow the following types of products or services:

Offensive content
Hateful content
Illegal products and services
Malware, phishing, malicious software

- What are the restrictions and requirements for native ad format?

For native traffic, please make sure your campaign creatives follow these requirements:

300x300
Max 720kb

We do not allow the following types of products or services:

Offensive content
Hateful content
Illegal products and services
Malware, phishing, malicious software

- What are the restrictions and requirements for calendar ad format?

For calendar traffic, please make sure your campaign creatives follow these requirements:

Title: up to 30 characters
Description: up to 40 characters

We do not allow the following types of products or services:

Offensive content
Hateful content
Illegal products and services
Malware, phishing, malicious software

For more information regarding other campaign verticals, please contact your account manager. The categories above are the most frequent, but you may be able to run other types of offers.

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3. ACCOUNT:

- How do I become an advertiser?

To become an advertiser you should register on our website, accept the terms and conditions and confirm the email. Once you’re inside the platform you can top up your account and start your campaigns.

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- How long does it take for my account to be approved?

Around 1 business day. Any company or individual that wants to buy traffic from Traffic tons, shall fill our website’s registration form available at Register and agree with this Terms and Conditions. The information provided upon registration should be authentic and all accounts are subject to validation before approval by Traffic Tons’ team.

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- What type of support will I have?

Once you register, you will have an account manager to help you set up your account and manage your first campaigns. Support is always available at: [email protected]

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4. FINANCE:

- What payment methods are available?

If you wish to add funds to your account you can use the following payment methods:

Wire transfer
Credit Card
Paypal
For wire transfers, you may upload your proof of payment in the “Payments History” section, to speed up the process.
The minimum transfer amount is 50$.
Due to Irish and European Union VAT Directives, please note that a VAT rate of 22% will be applied to all costs, to companies or individuals residents in the EU without a valid VAT.

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- Are there any taxes?

There are no tax for company accounts, with the exception of Irish companies to which there will be a 22% tax.

For individual accounts there is a 22% tax which is added automatically to the cost of each click and deducted from the balance.

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- What is the minimum amount I can transfer?

The minimum amount to charge your account is 50 USD.

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- How long will it take for the funds to be available after I top up?

The funds will be available automatically if you top up with Paypal or CC. If you choose to pay by wire transfer the funds will be available as soon as they are received by our accounting team.

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FAQs

FAQs

1. GENERAL:

- What types of ad formats are available?

- What are the different types of formats and which one should I use?

PUSH

POPS

IN-PAGE PUSH

CALENDAR

BANNERS

NATIVES

- Do you have exclusive traffic? How can I target that traffic?

- What bidding methods are available?

- What campaign verticals are accepted?

- What useful features and instruments can I find on the platform?

2. CAMPAIGN INFO:

- What targeting options are available?

- Can I track conversions and work on CPA/CPL?

- How long does it take for a campaign to be approved?

- What are the creative restrictions & requirements for push and in-page traffic?

- What are the restrictions for pops?

- What are the restrictions and requirements for banner / display ad format?

- What are the restrictions and requirements for native ad format?

- What are the restrictions and requirements for calendar ad format?

3. ACCOUNT:

- How long does it take for my account to be approved?

- What type of support will I have?

4. FINANCE:

- What payment methods are available?

- Are there any taxes?

- What is the minimum amount I can transfer?

- How long will it take for the funds to be available after I top up?

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CONTACT

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CONTACT

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COMPANY

CONTACT

Durnap Limited Company Number: 660606 77 Camden Street Lower, Dublin 2,Dublin. Ireland

Durnap Limited
Company Number: 660606
77 Camden Street Lower,
Dublin 2,Dublin. Ireland